Empowering women to take action into their own hands.
Together with an innovative team, we used conversational marketing to launch an unbranded community and a chatbot that helps patients take control of their painful sex symptoms. The journey is complex and progressive, and different for every woman - so, we wanted to meet them where they were and provide them with the assets that they need.
15+ million unique women reached since launch of our Press Pause Social Community.
Bringing empathy & education to the painful sex conversation.