“Go Ahead. Keep Looking.” is an awareness campaign for vitiligo–encouraging acceptance and the desire to seek treatment. This year, my team and I collaborated with photographer, Mark Seliger to capture vitiligo in a bold, new light. As for film, we worked Dylan Melcher from Rare Folks, a docu-style film maker to tell the personal side of vitiligo with our patient, Mary. At the same time, I designed the unbranded website (in figma) and compelling social ads to make this campaign unforgettable.