Get to know Vyleesi.
Vyleesi is a first-of-its-kind prescription treatment for Hypoactive Sexual Desire Disorder (HSDD). Otherwise known as the most radical female sexual healthcare campaign that ever originated out of Baltimore, Maryland.
As Art Director, I partnered with junior designer, Shadi Ray, on the packaging design and we worked with our Creative Director on the overall branded campaign identity. In addition, I created other supporting materials ranging from print brochures for patients & healthcare professionals, a website, and a social media campaign. Without a doubt, this was one of my first and proudest products to launch!
Don't get ghosted by sexual desire.
AWARDS & RECOGNITION
PM360 Greatest Creator’s Showcase | 2020
MM&M Best Product Launch, Silver | 2020
The New York Times | Published 2020
Take it back.
Our creative team was challenged with creating an opening video for AMAG’s National Sales Meeting that would serve as a rally cry for their new product and sales team that was experiencing low morale. To do this, we created a 2 minute, high-energy video, building excitement for an innovative new solution and showcasing real-life clinical trial experiences– highlighting the positive impact this product can have on real women’s lives.
