Get to know Vyleesi.
Vyleesi is a first-of-its-kind prescription treatment for Hypoactive Sexual Desire Disorder (HSDD). Otherwise known as the most radical female sexual healthcare campaign that ever originated out of Baltimore, Maryland.
As Art Director, I partnered with junior designer, Shadi Ray, on the packaging design and we worked with our Creative Director on the overall branded campaign identity. In addition, I created other supporting materials ranging from print brochures for patients & healthcare professionals, a website, and social media campaign. Without a doubt, this was one of my first and proudest products to launch!
Don't get ghosted by sexual desire.
AWARDS & RECOGNITION
PM360 Greatest Creator’s Showcase | 2020
MM&M Best Product Launch, Silver | 2020
The New York Times | Published 2020
Take it back.
Our creative team was challenged with creating an opening video for AMAG’s National Sales Meeting that would serve as a rally cry for the new product and motivate a sales team that was experiencing low morale. To do this, we created a 2 minute, high-energy video that built excitement for an innovative new solution with modern marketing and showcased clinical trial experiences to stoke the anticipation for the positive impact the product would have on real women’s lives.
